4 Useful Video Marketing Tips To Know During Covid

Whether we like it or not, Covid has changed how companies market themselves. Due to the limitations of offline marketing, many businesses, both big and small, have shifted their marketing focus online. Due to this sudden shift, competition to capture a viewer's attention has increased significantly making it much harder to convert a viewer into a customer. With more and more ads appearing on Facebook, Instagram, YouTube and Google, how does one stand out from the thousand existing ads?

One word - video. Although many companies have started marketing online, a big chunk of them still use static images in their online advertisements to promote their offerings. By using video for your online marketing strategies, you are setting yourself apart from the rest of the competition which in turn, increases your chance of capturing your intended target audience's attention. While some businesses may prefer to save costs and create their own videos at the expense of video quality, there are also others that prefer to collaborate with professional film and video production companies to produce the best quality video possible. Whichever method you choose to produce your videos, ensure that it suits your current business model.

Once you've got your videos ready how you should go about marketing them especially while the Covid pandemic is going? Lucky for you, we've prepared 4 useful video marketing tips that you can start implementing in your daily marketing strategy.

With so many online platforms to promote your video on, which suits your business the best? Currently, the popular options are Facebook, Instagram, YouTube, LinkedIn and TikTok. Of course, there are many other platforms out there but none as established as the aforementioned platforms. If your company is mainly B2C, using Facebook, Instagram, YouTube or TikTok will be the way to go. However, if you are aB2B company, LinkedIn should be the preferred platform to market your video. While Facebook, Instagram, YouTube are the common go-to platforms for B2C video marketing, TikTok is rapidly growing in terms of popularity and may be worth exploring especially if your target market is individuals aged below 30 years old (66% of TikTok users are under 30). Regardless of which platform you decide to market your video on, always be sure to factor in your cost, target audience and marketing objectives as a rule of thumb.

The Covid pandemic has largely impacted the world and many of us are still reeling from the effects of this pandemic. From losing loved ones to the closure of thousand of companies, Covid has been a constant black cloud above our heads. With everything being so dark and moody, why not go the opposite direction and produce a video advertisement that not only showcases your brand but one that also lightens the mood and encourages positiveness amongst your viewers?

A brilliant example can be seen through this video ad that was created by King Price, an insurance company in South Africa. The video uses humor in light of the ongoing Covid situation to promote their brand which made the ad very relatable to the audience. Based on the video comments, many found the video entertaining and actually watched the entire video from start to finish which is quite an achievement considering many viewers tend to skip a video ad after the 5 second mark. The conclusion, implement content into your that viewers can connect with during Covid and the results will follow. 

Most of the time, many businesses prefer to produce live action videos to promote their products, brand or services. However, in a time where a single Covid infected individual can cause an entire film or video production company to shut down temporarily, it may be worth exploring other types of videos that involves less risks. One great alternative to live action is animation videos. This type of video can be produced remotely which is much safer compared to shooting a live action in a physical location that may involve many individuals. Besides that, animation videos are usually eye-catching if done right and can very easily capture a viewer's attention especially if your business is targeting a young audience. Usually producing your own animation video can be quite challenging so it may be easier to work with an experienced Singapore animation company instead to help you create a creative and engaging video to promote your business.

While not your usual traditional video, live streaming may be worth exploring since it can actually be done in the comfort of your own home (pretty useful during Covid). Live streaming can be done in addition to you promoting your videos on online marketing platforms or as an alternative to these videos. Live streaming allows communication with your viewers to be a two-way street, meaning that you can actually engage viewers in real time which could in turn lead to a more loyal fan base. When it comes to holding a live stream event, you can either choose to do it yourself at the expense of quality or hire a live streaming Singapore company to help create a more professional and high-quality setting for your audience. Depending on your budget, the choice is up to you. Ultimately, you want to be certain that your live streaming event progresses smoothly and is shot with the proper equipment to ensure that your viewers have the best experience possible.